Leadership factor : The Company has a strong management team with rich engineering experience. It is headed by Mr. Nrupender Rao, Executive Chairman, Mr Aditya Rao, Vice Chairman & Managing Director who have well-established professional and leadership capabilities.
Technology-driven : The Company has a strong technology focus. It has invested in state-of-the-art manufacturing facilities comprising laser cutting, plasma cutting, transfer presses and CNC machines, resulting in customised product manufacture. Besides, the Company created a repository of over 2,500 tools and dies, enabling it to manufacture a large product portfolio.
Value-added products : The Company increased the proportion of value-added products in its revenue mix from 50.8% in 2006-7 to 78% in 2012-13, resulting in a higher margin-accretive product mix and improved realisations.
Quality focus : The Company is committed to provide quality products to customers. All manufacturing units are ISO 9001:2008-certified, resulting in a high-quality discipline.
High-growth markets : The Company focuses on high-growth sectors of the Indian economy, such as infrastructure, railways, construction and automobiles, which the government has prioritised for increased investments.
Blue-chip clients : The Company has a blue-chip client roster, which includes TATA Motors, L&T, Ashok Leyland, ABB, Moser Baer, Schneider Electric, Tata BP Solar, among others. The five leading clients accounted for 25% of the Company’s revenues. The building subsidiary developed prestigious customers like L&T, Ultratech Cement, Dr. Reddy’s Labs, My Home Group, Reliance Retail and others.
Diversified product mix : The Company’s portfolio comprises over 1,000 products, across diverse sectors like railways, automobiles, general engineering, building and construction among others, thus derisking the business.
People strengths : The Company has over 2000 employees with a cumulative experience of over a million person-days, resulting in expertise in different fields.
Strong financials : The Company possesses a strong balance sheet with low gearing, providing it room for additional borrowing whenever needed.
Replacement cost : The Company’s replacement cost is estimated at 700 crores, considerably higher than its gross block of 360 crores, an adequate hedge against greenfield competition.